Route Explorer

All 109 product screens

Open any generated route, inspect its intended content, and leave review call-outs.

Return to product
GLB-001Shell

Sign In & Access Recovery

Authenticate users and recover access.

GLB-002Deep

Organization, Brand & Marketplace Selector

Select the operating organization, brand, marketplace, and optional product scope before entering the application.

GLB-003Deep

My Work

Personal work hub for assignments, approvals, comments, blocked tasks, and recently opened artifacts.

GLB-004Deep

Universal Search Results

Search across brands, products, ASINs, executions, artifacts, versions, comments, and live states.

GLB-005Deep

Notifications Center

Centralize execution, review, approval, publishing, blocker, and performance notifications.

GLB-006Shell

Profile & Personal Preferences

Manage profile, time zone, notification preferences, saved views, and accessibility settings.

DIR-001Deep

Director Command Center

Primary operating screen centered on the roadmap, with scope controls, catalog signal summaries, recommendations, blockers, and approvals.

DIR-002Deep

Roadmap Priority List

Ordered execution roadmap combining completed, active, upcoming, recommended, blocked, deferred, and canceled work.

DIR-003Shell

Roadmap Timeline

Show historical and planned executions over time with estimates, dependencies, milestones, and confidence.

DIR-004Shell

Roadmap Kanban

Manage execution state across recommended, approved, ready, running, review, approved, publishing, verified, completed, and blocked lanes.

DIR-005Deep

Roadmap Item Detail

Inspect and manage one roadmap item, its execution instance, progress, dependencies, owner, estimate, output, approval, and activity.

DIR-006Deep

Catalog Grid — Current Assets

Show what currently exists for each product or family across research, strategy, listing, creative, enhanced content, Store, and advertising assets.

DIR-007Deep

Catalog Grid — Audit & Quality

Show quality, completeness, severity, confidence, evidence, and reassessment status for each catalog artifact.

DIR-008Deep

Catalog Grid — Execution

Show recommended actions, readiness, dependencies, mode, owner, priority, and live execution status by product and artifact.

DIR-009Deep

Execution Catalog

Browse all supported execution definitions, understand purpose and requirements, and launch one or more executions.

DIR-010Deep

Execution Plan Builder

Build a multi-step plan, choose scope and mode, insert prerequisites, estimate timing, assign owners, and add the plan to the roadmap.

DIR-011Shell

Dependency Graph

Visualize upstream requirements, downstream unlocks, approval gates, iterative loops, and blocked execution paths.

DIR-012Shell

Readiness & Data Gaps

Evaluate minimum, strong, and ideal readiness; manage exact missing-input questions and provisional execution decisions.

DIR-013Shell

Capacity & Ownership

Balance assignments and expected completion windows by person, role, team, and execution type.

DIR-014Deep

AI Recommendations

Review explainable AI recommendations, evidence, impact, readiness, priority, and affected scope before adding work to the roadmap.

DIR-015Shell

Blockers & Waiting

Manage work blocked by missing sources, client decisions, approvals, claims, dependencies, publishing errors, or capacity.

DIR-016Deep

Completion & Approval Queue

Review completed or review-ready executions, preview outputs, approve, request revision, or launch downstream work.

DIR-017Deep

Source Intake Center

Upload, classify, process, and govern source materials for the selected brand or scope.

WS-001Deep

Workspace Inbox

Queue of artifacts awaiting edit, review, approval, revision, client response, or impact reconciliation.

WS-002Shell

Brand Context Workspace

Navigate and work across brand-level artifacts, shared rules, Catalog Map, Brand Book, Brand Store, Brand Story, and brand-wide creative.

WS-003Shell

Product Family Workspace

Navigate shared and variable artifacts across a product family, compare children, and manage family-level strategy reuse.

WS-004Deep

Product / ASIN Workspace

Single operational view of the complete product artifact chain, live listing state, executions, approvals, and performance.

WS-005Deep

Artifact Workspace Shell

Consistent shell for any artifact with context navigation, specialized editor, review controls, comments, lineage, versioning, and downstream impact.

WS-101Shell

Brand Book & Brand Analysis Editor

Edit, review, and approve brand book & brand analysis editor content inside the unified Workspace shell.

WS-102Shell

Catalog Map Visual Editor

Edit, review, and approve catalog map visual editor content inside the unified Workspace shell.

WS-103Deep

Product Brief Editor

Edit, review, and approve product brief editor content inside the unified Workspace shell.

WS-104Deep

Keyword & Search Research Editor

Edit, review, and approve keyword & search research editor content inside the unified Workspace shell.

WS-105Shell

Competitive Research Editor

Edit, review, and approve competitive research editor content inside the unified Workspace shell.

WS-106Shell

VOC & Review Research Editor

Edit, review, and approve voc & review research editor content inside the unified Workspace shell.

WS-107Shell

Claims & Compliance Editor

Edit, review, and approve claims & compliance editor content inside the unified Workspace shell.

WS-108Shell

Listing Audit Review

Edit, review, and approve listing audit review content inside the unified Workspace shell.

WS-109Shell

Performance Diagnosis Editor

Edit, review, and approve performance diagnosis editor content inside the unified Workspace shell.

WS-110Deep

Graphic Strategy Editor

Edit, review, and approve graphic strategy editor content inside the unified Workspace shell.

WS-111Shell

Image Brief Editor

Edit, review, and approve image brief editor content inside the unified Workspace shell.

WS-112Deep

Core Image Creative Editor

Edit, review, and approve core image creative editor content inside the unified Workspace shell.

WS-113Deep

Product Copy Editor

Edit, review, and approve product copy editor content inside the unified Workspace shell.

WS-114Shell

Backend Keyword Editor

Edit, review, and approve backend keyword editor content inside the unified Workspace shell.

WS-115Shell

Flat-File Editor

Edit, review, and approve flat-file editor content inside the unified Workspace shell.

WS-116Shell

A+ Content Builder

Edit, review, and approve a+ content builder content inside the unified Workspace shell.

WS-117Shell

Brand Story Builder

Edit, review, and approve brand story builder content inside the unified Workspace shell.

WS-118Shell

Brand Store Builder

Edit, review, and approve brand store builder content inside the unified Workspace shell.

WS-119Shell

Sponsored Brands Static Editor

Edit, review, and approve sponsored brands static editor content inside the unified Workspace shell.

WS-120Shell

Sponsored Brands Video Review

Edit, review, and approve sponsored brands video review content inside the unified Workspace shell.

WS-121Shell

DSP Creative Editor

Edit, review, and approve dsp creative editor content inside the unified Workspace shell.

WS-122Shell

QA Review Editor

Edit, review, and approve qa review editor content inside the unified Workspace shell.

WS-123Shell

Version Compare & Reconciliation

Compare versions, AI output versus director-edited content, internal versus live, or client feedback versus draft, and reconcile selected changes.

WS-124Shell

Change Impact Review

Show downstream artifacts, executions, live assets, and performance analyses affected by a proposed or approved change.

WS-125Deep

Approval Inbox

Central queue for field, section, artifact, compliance, client, and publish approvals.

WS-126Deep

Approval Detail

Review evidence, comments, diffs, risks, and approval policy before approving, rejecting, or requesting revision.

WS-127Deep

External Client Review Portal

Provide limited, shareable review of selected artifacts or sections without exposing internal notes or unrelated brand data.

LIB-001Deep

Library Home

System-of-record landing page with artifact categories, recent items, saved views, live assets, and maintenance alerts.

LIB-002Shell

Artifact Browser

Browse all research, strategy, copy, creative, enhanced content, Store, advertising, publishing, and performance artifacts.

LIB-003Shell

Library by Product

Browse every product and open its complete saved artifact chain.

LIB-004Shell

Product Library Record

Show all saved artifacts, live links, relationships, versions, and performance for one product.

LIB-005Shell

Library by Product Family

Browse family-level and shared artifacts with child-product coverage and reuse status.

LIB-006Deep

Artifact Detail

Permanent artifact record with metadata, current version, preview, status, source, approvals, lineage, use, performance, and actions.

LIB-007Shell

Artifact Version History

Inspect immutable version history, status transitions, authors, approvals, live dates, and supersession.

LIB-008Shell

Artifact Lineage Graph

Show upstream sources and artifacts, execution that produced the version, downstream uses, live placements, and affected performance records.

LIB-009Shell

Artifact Performance Record

Show KPIs, date windows, campaign/listing placements, change dates, attribution confidence, and retain/revise/test/replace guidance for one artifact.

LIB-010Shell

Collections, Reuse & Adaptation

Create collections and adapt approved artifacts across products, families, marketplaces, formats, and campaigns.

LIB-011Shell

Artifact Templates

Browse reusable artifact and creative templates available to execution and Workspace editors.

LIB-012Shell

Retired & Archived Artifacts

View retired, archived, superseded, and restored artifacts with reasons and historical usage.

LIB-013Shell

Internal vs Live Comparison

Compare approved internal artifact versions with the version currently live on Amazon or advertising platforms.

PUB-001Deep

Publishing Dashboard

Overview of ready-to-publish work, active submissions, verification status, exceptions, and live-state drift.

PUB-002Shell

Listing Publishing Jobs

Manage flat-file and listing-content publishing jobs by product, marketplace, status, and batch.

PUB-003Shell

A+ Publishing Jobs

Manage A+ content submission, ASIN assignment, review state, rejection, and live verification.

PUB-004Shell

Brand Store Publishing Jobs

Manage Store draft submission, page validation, Amazon moderation, publish timing, and verification.

PUB-005Deep

Publishing Job Detail

Inspect one publishing job, payload, validation, attempts, errors, destination response, activity, and recovery actions.

PUB-006Deep

Live Verification Center

Verify that submitted listing, A+, and Store content is live, correct, complete, and linked to the approved internal version.

PUB-007Shell

Publishing Exceptions

Resolve validation failures, Amazon rejections, partial updates, drift, missing live content, and connector errors.

PUB-008Shell

Publishing Recovery & Rollback

Plan and execute recovery using retries, corrected payloads, prior approved versions, or controlled rollback.

PUB-009Shell

Live-State Inventory

Inventory of which internal artifact version is live for every listing, A+, Store page, and supported advertising creative.

PERF-001Deep

Performance Overview

Executive view across Catalog, Brand Store, and Advertising Creative performance with alerts and recommendation output.

PERF-002Shell

Catalog Performance Overview

Catalog-level funnel and conversion performance across products, families, branded/non-branded demand, and listing versions.

PERF-003Deep

Product / ASIN Performance

Combine SQP, Business Reports, paid traffic, creative versions, listing changes, and current diagnosis for one product.

PERF-004Shell

Product Family Performance

Compare child performance, shared creative effects, variation traffic, and family-level opportunity.

PERF-005Shell

Search Funnel & SQP Analysis

Analyze impressions, click share, CTR, cart adds, purchases, purchase share, and branded/non-branded query clusters.

PERF-006Shell

Catalog Change Impact

Evaluate before/after and controlled comparisons for listing copy, images, A+, pricing context, or other catalog changes.

PERF-007Shell

Brand Store Performance Overview

Store-wide visitors, visits, page views, dwell, product clicks, orders, sales, NTB, traffic sources, and page routing.

PERF-008Shell

Store Page Performance

Analyze one Store page, its creative version, visitors, dwell, product routing, orders, and campaign traffic.

PERF-009Shell

Store Traffic Routing

Understand how traffic enters the Store and moves through pages to product detail pages and purchases.

PERF-010Shell

Advertising Performance Overview

Compare DSP, Sponsored Brands static, Sponsored Brands video, and Sponsored Products listing performance.

PERF-011Shell

DSP Creative Performance

Analyze DSP creative by audience, placement, size, prospecting/retargeting, reach, frequency, direct and view-through outcomes.

PERF-012Shell

Sponsored Brands Static Performance

Analyze headline, logo, custom image, product selection, placement, and landing destination performance.

PERF-013Shell

Sponsored Brands Video Performance

Analyze video starts, completion funnel, hook retention, CTR, CVR, ROAS, NTB, placement, and landing alignment.

PERF-014Shell

Sponsored Products Listing Performance

Use Sponsored Products placement, search term, CTR, and CVR signals to diagnose listing main-image, title, offer, relevance, and conversion.

PERF-015Shell

Creative Comparison Lab

Compare assets, messages, formats, audiences, placements, products, or versions to identify transferable winners.

PERF-016Deep

Attribution & Confidence Center

Explain data sources, freshness, windows, confounders, confidence, and what can or cannot be concluded from performance changes.

PERF-017Deep

Learning & Scaling Queue

Turn measured results into retain, revise, test, replace, scale, adapt-to-family, or pause recommendations.

ADM-001Deep

Administration Home

System administration overview for users, permissions, registry, templates, integrations, taxonomies, and audit/security.

ADM-002Shell

Users & Teams

Manage users, teams, roles, brand access, marketplace access, and activation state.

ADM-003Shell

User Access Detail

Inspect and modify one user’s roles, team membership, brand/marketplace access, approval authority, and activity.

ADM-004Shell

Roles & Permissions

Define role permissions across surfaces, objects, executions, approvals, publishing, and administrative actions.

ADM-005Deep

Approval Policies

Configure required approvers, sequence, quorum, section/field/artifact granularity, client review, and downstream gates.

ADM-006Shell

Execution Registry

Browse, filter, create, version, approve, deprecate, and validate execution definitions.

ADM-007Shell

Execution Definition Detail

Edit one execution definition’s purpose, inputs, dependencies, outputs, modes, editor, approvals, publishing, KPIs, and recommendation rules.

ADM-008Shell

Templates, Policies & Knowledge Bases

Manage reusable research templates, creative templates, brand-book structures, Amazon rules, QA checklists, and knowledge bases.

ADM-009Shell

Template / Knowledge Base Detail

Edit, version, validate, approve, and deprecate a reusable template, policy, rule set, or knowledge base.

ADM-010Shell

Integrations & Data Connectors

Manage Amazon, advertising, analytics, file, and external-system connections and data freshness.

ADM-011Shell

Connector Detail & Sync History

Inspect scopes, credentials status, scheduled syncs, fields, errors, rate limits, and data history for one connector.

ADM-012Shell

Audit Log

Search immutable records of user, AI, execution, approval, publishing, registry, permission, and artifact changes.

ADM-013Shell

Security, Retention & Data Policies

Configure retention, deletion, backup, session, access, incident, and sensitive-data policies.

ADM-014Shell

Taxonomies, Statuses & Controlled Vocabularies

Manage product roles, artifact types, statuses, relationship types, severity levels, marketplaces, and other controlled values.

ADM-015Shell

Organization, Brand & Marketplace Settings

Manage organization identity, brands, marketplaces, default scopes, business calendars, and feature flags.