Atlas HydrationUnited States
Deep implementationADM-005
Page guide
Approval Policies

Who can do what? Which definitions, policies, and integrations power the operating system?

Active policies
3
Artifact classes governed
18
Required client review
1 policy
Overrides this quarter
3

Creative + claims controlled approval

Used when creative contains measurable performance, testing, ingredient, or compliance-sensitive statements.

Decision SLA8 hours
Publishing gateRequired

Reviewer sequence and authority

1
Compliance ReviewerRequired decision
Required
2
Brand DirectorRequired decision
Required
2
Client ReviewerAdvisory / optional
Optional
3
Listing DirectorRequired decision
Required

Policy triggers

Artifact typeGraphic Strategy, Core Images, A+ Content, Sponsored Brands
Claim sensitivityMeasured or regulated claims
Scope expansionNew marketplace requires new approval
Version changesAny successor invalidates prior approval target

Override and audit rules

  • Overrides require administrator authority and a recorded business reason.
  • Overrides expire and cannot silently become the new policy default.
  • Every approval, waiver, delegation, and override is written to the immutable audit log.
  • Required compliance review cannot be overridden for prohibited or unsupported claims.