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Atlas HydrationUnited States
Structured shellPERF-013
Page guide
Sponsored Brands Video Performance

Did the change improve CTR, CVR, revenue, ROAS, or new-to-brand performance? Which result is directly measured, associated, correlated, or inferred?

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PERF-013 · AnalyticsPageTemplate

Sponsored Brands Video Performance

Analyze video starts, completion funnel, hook retention, CTR, CVR, ROAS, NTB, placement, and landing alignment.

Structured review shell
This route is intentionally visible before detailed implementation.

Review the intended hierarchy, information regions, actions, states, and navigation. Use Review Mode to identify what must be added or changed before this screen is promoted to deep implementation.

Intended screen regions

Derived from the page implementation registry

1
view funnel

Review whether this region belongs on the page, where it should appear, and what decisions it must support.

2
retention curve

Review whether this region belongs on the page, where it should appear, and what decisions it must support.

3
CTR/CPC/CVR/ROAS/NTB

Review whether this region belongs on the page, where it should appear, and what decisions it must support.

4
hook/scene annotations

Review whether this region belongs on the page, where it should appear, and what decisions it must support.

5
placement

Review whether this region belongs on the page, where it should appear, and what decisions it must support.

6
fatigue

Review whether this region belongs on the page, where it should appear, and what decisions it must support.

Governed component composition

PageHeaderSearchFieldTabsDataTablePaginationBulkActionBarVersionTimelineTrendStatChartFramePerformanceAttributionCard

Expected data

Primary endpoint
/v1/performance/summary
Primary entities
brand, metric_observation
Screen states
weak hookstrong view weak clickstrong click weak conversionwinning

Primary actions

Open ArtifactidOpen Recommendations

Navigation and exits

DIR-014
AI RecommendationsReview explainable AI recommendations, evidence, impact, readiness, priority, and affected scope before adding work to the roadmap.
->LIB-009
Artifact Performance RecordShow KPIs, date windows, campaign/listing placements, change dates, attribution confidence, and retain/revise/test/replace guidance for one artifact.
->PERF-015
Creative Comparison LabCompare assets, messages, formats, audiences, placements, products, or versions to identify transferable winners.
->

Acceptance criteria

  1. Renders only after required context and permissions resolve.
  2. Supports declared loading, empty, blocked, error, and stale-data states without layout shift.
  3. All governed actions expose reason, target object, resulting state, and undo/recovery path where allowed.
  4. Keyboard focus order follows visual reading order and all overlays restore focus to their invoker.
  5. Route is deep-linkable and browser back returns to the prior scoped view without losing safe local filters.