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Atlas HydrationUnited States
Structured shellPERF-010
Page guide
Advertising Performance Overview

Did the change improve CTR, CVR, revenue, ROAS, or new-to-brand performance? Which result is directly measured, associated, correlated, or inferred?

Home/Performance/Advertising Performance Overview
PERF-010 · DashboardPageTemplate

Advertising Performance Overview

Compare DSP, Sponsored Brands static, Sponsored Brands video, and Sponsored Products listing performance.

Structured review shell
This route is intentionally visible before detailed implementation.

Review the intended hierarchy, information regions, actions, states, and navigation. Use Review Mode to identify what must be added or changed before this screen is promoted to deep implementation.

Intended screen regions

Derived from the page implementation registry

1
format tabs

Review whether this region belongs on the page, where it should appear, and what decisions it must support.

2
KPI summary

Review whether this region belongs on the page, where it should appear, and what decisions it must support.

3
top/worst creatives

Review whether this region belongs on the page, where it should appear, and what decisions it must support.

4
fatigue alerts

Review whether this region belongs on the page, where it should appear, and what decisions it must support.

5
NTB/ROAS/CTR/CVR

Review whether this region belongs on the page, where it should appear, and what decisions it must support.

6
listing alignment

Review whether this region belongs on the page, where it should appear, and what decisions it must support.

Governed component composition

AppShellPageHeaderKPIStatRecommendationCardRoadmapItemStatusSummaryVersionTimelineTrendStatChartFramePerformanceAttributionCard

Expected data

Primary endpoint
/v1/performance/summary
Primary entities
brand, product, artifact_version, metric_observation
Screen states
no datafreshstale

Primary actions

Open DspOpen Sb StaticOpen Sb VideoOpen Sponsored Products

Navigation and exits

PERF-011
DSP Creative PerformanceAnalyze DSP creative by audience, placement, size, prospecting/retargeting, reach, frequency, direct and view-through outcomes.
->PERF-012
Sponsored Brands Static PerformanceAnalyze headline, logo, custom image, product selection, placement, and landing destination performance.
->PERF-013
Sponsored Brands Video PerformanceAnalyze video starts, completion funnel, hook retention, CTR, CVR, ROAS, NTB, placement, and landing alignment.
->PERF-014
Sponsored Products Listing PerformanceUse Sponsored Products placement, search term, CTR, and CVR signals to diagnose listing main-image, title, offer, relevance, and conversion.
->

Acceptance criteria

  1. Renders only after required context and permissions resolve.
  2. Supports declared loading, empty, blocked, error, and stale-data states without layout shift.
  3. All governed actions expose reason, target object, resulting state, and undo/recovery path where allowed.
  4. Keyboard focus order follows visual reading order and all overlays restore focus to their invoker.
  5. Route is deep-linkable and browser back returns to the prior scoped view without losing safe local filters.