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Atlas HydrationUnited States
Structured shellPERF-015
Page guide
Creative Comparison Lab

Did the change improve CTR, CVR, revenue, ROAS, or new-to-brand performance? Which result is directly measured, associated, correlated, or inferred?

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PERF-015 · AnalyticsPageTemplate

Creative Comparison Lab

Compare assets, messages, formats, audiences, placements, products, or versions to identify transferable winners.

Structured review shell
This route is intentionally visible before detailed implementation.

Review the intended hierarchy, information regions, actions, states, and navigation. Use Review Mode to identify what must be added or changed before this screen is promoted to deep implementation.

Intended screen regions

Derived from the page implementation registry

1
comparison selector

Review whether this region belongs on the page, where it should appear, and what decisions it must support.

2
normalized KPIs

Review whether this region belongs on the page, where it should appear, and what decisions it must support.

3
confidence

Review whether this region belongs on the page, where it should appear, and what decisions it must support.

4
segment controls

Review whether this region belongs on the page, where it should appear, and what decisions it must support.

5
winner summary

Review whether this region belongs on the page, where it should appear, and what decisions it must support.

6
adapt/scale action

Review whether this region belongs on the page, where it should appear, and what decisions it must support.

Governed component composition

PageHeaderSearchFieldTabsDataTablePaginationBulkActionBarVersionTimelineTrendStatChartFramePerformanceAttributionCard

Expected data

Primary endpoint
/v1/performance/summary
Primary entities
product, artifact_version, metric_observation
Screen states
not comparabledirectionalwinner found

Primary actions

Open Plan BuilderOpen Collections

Navigation and exits

DIR-010
Execution Plan BuilderBuild a multi-step plan, choose scope and mode, insert prerequisites, estimate timing, assign owners, and add the plan to the roadmap.
->LIB-010
Collections, Reuse & AdaptationCreate collections and adapt approved artifacts across products, families, marketplaces, formats, and campaigns.
->PERF-017
Learning & Scaling QueueTurn measured results into retain, revise, test, replace, scale, adapt-to-family, or pause recommendations.
->

Acceptance criteria

  1. Renders only after required context and permissions resolve.
  2. Supports declared loading, empty, blocked, error, and stale-data states without layout shift.
  3. All governed actions expose reason, target object, resulting state, and undo/recovery path where allowed.
  4. Keyboard focus order follows visual reading order and all overlays restore focus to their invoker.
  5. Route is deep-linkable and browser back returns to the prior scoped view without losing safe local filters.