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Atlas HydrationUnited States
Structured shellPERF-002
Page guide
Catalog Performance Overview

Did the change improve CTR, CVR, revenue, ROAS, or new-to-brand performance? Which result is directly measured, associated, correlated, or inferred?

Home/Performance/Catalog Performance Overview
PERF-002 · DashboardPageTemplate

Catalog Performance Overview

Catalog-level funnel and conversion performance across products, families, branded/non-branded demand, and listing versions.

Structured review shell
This route is intentionally visible before detailed implementation.

Review the intended hierarchy, information regions, actions, states, and navigation. Use Review Mode to identify what must be added or changed before this screen is promoted to deep implementation.

Intended screen regions

Derived from the page implementation registry

1
sessions/sales/CVR

Review whether this region belongs on the page, where it should appear, and what decisions it must support.

2
SQP funnel

Review whether this region belongs on the page, where it should appear, and what decisions it must support.

3
family ranking

Review whether this region belongs on the page, where it should appear, and what decisions it must support.

4
high traffic-low CVR

Review whether this region belongs on the page, where it should appear, and what decisions it must support.

5
low traffic-high CVR

Review whether this region belongs on the page, where it should appear, and what decisions it must support.

6
creative version overlay

Review whether this region belongs on the page, where it should appear, and what decisions it must support.

Governed component composition

AppShellPageHeaderKPIStatRecommendationCardRoadmapItemStatusSummaryVersionTimelineTrendStatChartFramePerformanceAttributionCard

Expected data

Primary endpoint
/v1/performance/summary
Primary entities
brand, product_family, product, artifact_version, metric_observation
Screen states
freshstalepartial

Primary actions

Open ProductidOpen Search Funnel

Navigation and exits

PERF-003
Product / ASIN PerformanceCombine SQP, Business Reports, paid traffic, creative versions, listing changes, and current diagnosis for one product.
->PERF-005
Search Funnel & SQP AnalysisAnalyze impressions, click share, CTR, cart adds, purchases, purchase share, and branded/non-branded query clusters.
->

Acceptance criteria

  1. Renders only after required context and permissions resolve.
  2. Supports declared loading, empty, blocked, error, and stale-data states without layout shift.
  3. All governed actions expose reason, target object, resulting state, and undo/recovery path where allowed.
  4. Keyboard focus order follows visual reading order and all overlays restore focus to their invoker.
  5. Route is deep-linkable and browser back returns to the prior scoped view without losing safe local filters.